JC Reindl, Detroit Free Press 5:29 p.m. EDT May 23, 2016
Burger joint to open in Gilbert-owned building
(Photo: Bedrock Detroit)
Shake Shack, the popular and fast-growing burger chain, plans to open its first Michigan location next year in downtown Detroit.
The New York-based company announced Monday that it is coming to the First National Building, 660 Woodward Ave. near Campus Martius Park. The First National Building also houses Roasting Plant coffee, among other tenants, and is owned by Dan Gilbert’s Bedrock Detroit.
A Shake Shack representative said the restaurant would open sometime in 2017.
“We’re proud to be part of the incredible renaissance happening in Detroit,” Shake Shack CEO Randy Garutti said in a release. “We’re looking forward to being an active participant in this creative and forward-looking community. It’s an honor and a privilege for Shake Shack to add to the dynamic fabric of this great city.”
Started in Manhattan in 2001 as a food cart, Shake Shack opened its first restaurant in 2004 and serves premium burgers, hot dogs and frozen custard and is known to attract long lines of customers. The company had its initial public offering last year.
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The Detroit location will be company-owned and feature location-specific frozen custards as well as various wines and local craft beers.
Shack Shack is the latest nationally popular restaurant or retailer to make plans for Detroit in a Gilbert-owned downtown building. A Nike store is scheduled to open this Thursday at 1261 Woodward.
Earlier this year Shake Shack reported 84 total locations in 14 states and the District of Columbia, as well as international locations in London, Istanbul, Dubai, Tokyo and Moscow. About half of the locations are licensed and the others are company operated.
Detroit Free Press, May 23, 2016